Elisabetta Rogai by Simone Mencherini Jewels

particolare-anello-Siena

Here come a new jewelery line: Elisabetta Rogai by Simone Mencherini.

 Finally held the Palio… crazed horses, waving flags, color, passion, screams and tears, disappointment and elation, waving sheet, the “Palio of the Assumption”, the desired reward for 10 districts, people screaming but also embraces crying, this is Siena and its people and the Palio in Siena belongs to the Sienese but also to the world.

anelloBy tradition is chosen an international artist and this is the year of the land, as the Mayor Valentini, the image of Expo, so was chosen an artist who made the earth his poetry, wine , fruits, maternal and noble, Elisabetta Rogai that will be at the starting of the Palio in the Town Hall, on August 10th, with Mayor Valentini and all authorities of Tuscany.

So we have a line drawn by the goldsmith Simone Mencherini, Elisabetta Rogai by Simone Mencherini and in the pipeline, a second, the “Line Screw” from red wine and blood, “poetry of the earth”, Particular Art… art to paint with wine. The second line will be presented at the Grape party at Impruneta 26th September in Furnace Mital property of Mariani family.

Meeting of arts, pure creativity but also crafts, work of the hands, the craftsmen that worldwide people envies, shops, masters of art in Florence…


Simone Mencherini, what does it means craftsman nowadays?

Craftsman means hands and brain, technique is later, but first of all to do with hands what your brain thinks, creates, decides, dreams … And then, later, you looking for best material, stones, all materials that avail to create finished jewel.

Craftsman means hands and brain, technique is later, but first of all to do with hands what your brain thinks, creates, decides, dreams … And then, later, you looking for best material, stones, all materials that avail to create finished jewel.
    Saying Master Craftsmen or Handmade Shops means speak about Florence that has always been the school of thought and art-teachers in all areas: from art, were born the “workshops” of the Renaissance, genius, Verrocchio, Botticelli, Ghirlandaio, Leonardo, Cellini – workshops in all sectors, gold, silver, the art of restoration, framers, menders, leather goods, this art dating back to the ‘300.

Today we finally have training schools, old craftsmen, masters of art that teach young people, is a whole world of “culture, our unique and exclusive craft, high quality; training schools that currently become centers where you preserve and renew our craft culture, which today paradoxically has much more attention abroad than in Italy. The work done so far couldn’t survive without young able to interpret and renew this Made in Italy philosophy. While abroad is increasingly seen as an honor to learn how to create a long lasting object, in Italy craft “glamor” is yet to be rediscovered.

And the meeting with Elizabeth Rogai?

I thought it was a magical encounter with this Florentine and international artist, involved in the Palio of Siena, who called me to his event in the Courtyard of Michelozzo, greeting of Florence City to the artist who has been painted the drapery of the Palio; is a great artist and exceptional woman who inspired me, we created a kind of partnership, an exciting co-working, so was born Elizabeth Rogai by Simone Mencherini line… two luxury artisans, the wonder of our hands together …


www.simonemencherinigioielli.it

www.elisabettarogai.it

Press: Cristina Vannuzzi

cristina.vannuzzi@gmail.com

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Nata a Firenze, vive a Firenze e New York, é esperta in comunicazione, ufficio stampa e merchandising. Già capo ufficio stampa per REL, la finanziaria per l'informatizzazione della PA sotto Enea e Ministero del Lavoro, già associata FERPI e all’Associazione Donne del Vino, ha svolto numerosi incarichi tra cui responsabile merchandising per Lamborghini Automobili per il principe Hutamo Mandala Putra Suharto, merchandising per Giubileo 2000, e capo ufficio stampa per Ordine Toscano Consulenti del Lavoro. Organizzatrice e creativa per eventi, Ufficio stampa Mostra Internazionale dell’Artigianato e Mostra Internazionale del Caravan, Sponsorizzazioni e allestimento per Mostra Internazionale dell’Antiquariato, Ufficio stampa Twiga Beach Club, locale in Versilia di Flavio Briatore. Attualmente ricopre gli incarichi di responsabile stampa per alcune attività ristorative toscane. Collabora con Studio Legale USA per internazionalizzazione della P/M impresa italiana verso USA, Cina e Brasile. Collabora come autore in vari settori per testate web e cartaceo.

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